How can I have more unique pageviews than visitors?

Pageviews are calculated when someone visits a page on your site and loads the entire page. If they are visiting the site for the first time in that interval, they will also register as a unique visitor.

If something is linking to content on your site but not actually visiting and loading the entire page (bot, plugin, app pulling data, etc), then this would only count as a unique visitor and not a pageview.

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