How do I perform URL forwarding or redirects with Cloudflare? – Cloudflare Support

Log into your Cloudflare account.
From the dropdown menu on the top left, select your domain.
Click the Page Rules app in the top menu.
When adding a new page rule, enable Forwarding.
Enter the destination URL and select the forwarding type.

Forwarding examples:

Example forwarding to Google+:

Imagine you have a Google+ profile and you want to make it easy for anyone coming to get to simply by going to a URL like:

    *www.example.com/+

    *example.com/+

This pattern will match:

    http://example.com/+
    http://www.example.com/+
    https://www.example.com/+
    https://blog.example.com/+
    https://www.blog.example.com/+
    Etc...

It will not match:

    http://www.example.com/blog/+ [extra directory before the +]
    http://www.example.com+ [no trailing slash]

Once you have created the pattern that matches what you want, click the Forwarding toggle. That exposes a field where you can enter the address I want requests forwarded to.

    https://plus.google.com/yourid

If I enter that in the forwarding box and click the Add Rule button within a few seconds any requests that match the pattern I entered will automatically be forwarded with a 302 Redirect to the new URL.

Advanced forwarding options:

If you use a basic redirect, such as forwarding the root domain to www.yourdomain.com, then you lose anything else in the URL. For example, you could setup the pattern:

    example.com

And have it forward to:

    http://www.example.com

But then if someone entered:

    example.com/some-particular-page.html

Then they'd be redirected to:

    www.example.com

Not where you'd want them to go:

    www.example.com/some-particular-page.html

The solution is to use variables. Each wildcard corresponds to a variable when can be referenced in the forwarding address. The variables are represented by a $ followed by a number. To refer to the first wildcard you'd use $1, to refer to the second wildcard you'd use $2, and so on. To fix the forwarding from the root to www in the above example, you could use the same pattern:

    example.com/*

You'd then setup the following URL for traffic to forward to:

    http://www.example.com/$1

In this case, if someone went to:

    example.com/some-particular-page.html

They'd be redirected to:

    http://www.example.com/some-particular-page.html

NOTE: Traffic must be passing through Cloudflare for Page Rules to work, if you are using Cloudflare for DNS only then Page Rules will not be active.

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