If you are a Certified or Optimized Partner, you only need to install the cPanel plugin, which is designed to set up and manage Cloudflare Free plans and supports both CNAME and full DNS set ups. If you have been approved as a Cloudflare reseller, WHMCS will allow you to add paid plans.
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The CloudFlare team is here to help. 95% of questions can be answered using the search tool, but if you can’t find what you need, submit a support request.